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The Importance of Congruency for the Entrepreneur: Part One

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I have talked a lot about the importance of being congruent when you work with horses in Soulful Horsemanship and prior articles.  You are congruent when you align your external expression with your internal state of being.  You want the message that you are putting out to be supported by your internal beliefs and feelings.  If you say one thing and feel the opposite, you come across as inauthentic because your body language and energy are going to reveal how you really feel.  Essentially, you end up saying one thing with your words and another with your body language.

Today I want to focus on why congruence is important for the entrepreneur, particularly the Equi-preneur.  If you create a marketing message that states how wonderful you are at the service you offer and meanwhile feel like you have no value, are uncertain about your worth and ability, or question whether or not you are good enough, you will present a conflicted message.   You will not come across as a powerful, confident professional if you do not have the beliefs to back it up.  Your ideal clients may pass over you for another professional simply because that other professional is walking their talk – not necessarily because they have the better service.

Negative BeliefsTo come into alignment, you need to uncover all of the hidden beliefs that you have about money, marketing, success, and your self-worth.  You need to understand how all of the internal dialogue, that you may not even be aware of, is affecting your ability to present an image that attracts clients.  You need to understand your personal value system, the ways in which you put value into the world, and the ways in which that value earns the money that ensures all of your needs are met.  It really helps to work with someone to clarify the ways in which you may subconsciously sabotage your own efforts for success as a self-employed individual.

When I realized that I had to change something in order to bring in clients or give up on my dreams, I went through this process.  I discovered that my primary value is for love and connection.  I am most motivated by things that meet my need for that connection.  I also uncovered beliefs about money, success, and power that were sabotaging my ability to market myself.  I had a belief that if I were to become successful, I would be powerful.  I had an image that powerful woman have harsh edges and that makes them less lovable.  Therefore, success would mean that no one would love me!  If love is my primary motivator to do something, I was never going to really market my business because then, in my confused belief system, my most valued need would not be met.

Of course, once I brought that out into the open and really understand all of the aspects of these beliefs, they no longer hold any power because they didn’t even make sense.  I was able to see how I have a lot of value to offer and sharing that would create the connection I need.  In addition, earning enough to be comfortable would give me the financial freedom to do things that would also meet those needs for love and connection.  I was able to re-build my business and marketing message in a way that I felt really good about because I knew that it was meeting my needs and I was finally congruent with how I felt and what I was trying to accomplish.  That shift alone completely changed my ability to get more clients.  Do you know what beliefs are holding you back from the business of your dreams?

Next week I will post part two in which we will look at how our feelings also affect our marketing image and how congruency especially impacts entrepreneurs who work directly with horses.

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Stef Perkins is an Equine Entrepreneur Expert who helps self-employed equine professionals that struggle to market their services effectively and are motivated to fill their practice with clients consistently.  Stef can help you get clear, get organized, and get clients with holistic marketing strategies that work.  Click on the links to find out more about the Equi-preneurship System and Coaching Program.


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